Born in Riyadh to the Saudi Royal family, Her Royal Highness (HRH) Princess Basmah is the daughter of King Saud, and the granddaughter of King Abdel Aziz, the founder of the modern state of Saudi Arabia in 1932.
HRH Princess Basmah is a keen and gifted writer, columnist, and humanitarian advocate with excellent insight into the Arab world and its interaction with the international community in its social, political, and religious dimensions. She devotes a lot of her time and energies to raising awareness and creating understanding about pressing social issues in Saudi Arabia, the wider Middle East, and the world.
HRH, a conservative reformist, is still considered a bold and articulate writer with an insightful pen, who is not afraid to ruffle feathers with her well observed but balanced criticism in pursuit of justice, human rights, and individual freedom for people in the Arab world and beyond. These characteristics stand out all the more given her position not only as a woman from a conservative society, but also as a member of the Saudi royal family. She is an advocate for women's rights and is sensitive to the cultural constraints in which women's lives are limited.
This has made her a sought-after speaker at conferences and seminars, such as New York, Doha, Brussels, Paris, Istanbul, and both the Oxford and Cambridge Unions and UCLA. She appears frequently on channels including the BBC television and radio, al Jazeera, al Arabiya, and France 24, both as commentator and as a feature subject. HRH's brave and often outspoken journalism in newspapers across the Middle East, such as Al-Medina Weekly, Al-Hayat, Al-Ahram, and Sayidaty, and British magazine and media outlets within the United States.
Princess Basmah is CEO of Inseed Holdings, the company through which she manages her various work interests, including Princess Basmah Bint Al Saud Government / Corporate political and Risk Consultancy, which supports and motivates people using a wide range of communications techniques; Global United Lanterns (UGL), her humanitarian organization which works to solve humanity's gravest problems; and Global United Research Centre (GURA), a research arm of UGL.
HRH is a patron of Saudi art and artists. She also owns a successful chain of restaurants in Saudi Arabia, showcasing her unique entrepreneurship skills that combine the creativity and distinction of top-quality restaurants.
Princess Basmah is the chairman of the board of Invireo Company for environmental solutions and international Saudi Life Echo Centre. She is the CEO and founder of Basmah Comprehensive Centre for Women's Security Training. Her Royal Highness is also a member for WAGE Global Advisory Committee, which promotes women's leadership in designing and advancing the green economy. The WAGE campaign was born out of out of one overarching reality: the scarcity of women players in bodies that govern and shape our economy, specifically in approaching global solutions to climate change.